[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.emkas.cz\/jak-na-marketing-cukrarny\/#Article","mainEntityOfPage":"https:\/\/www.emkas.cz\/jak-na-marketing-cukrarny\/","headline":"Jak na marketing cukr\u00e1rny?","name":"Jak na marketing cukr\u00e1rny?","description":"Lid\u00e9 si pln\u00ed sv\u00e9 sny t\u00edm, \u017ee si otev\u00edraj\u00ed vlastn\u00ed podniky. M\u016f\u017ee to b\u00fdt prodejna vlastn\u00edch v\u00fdrobk\u016f, bar, restaurace\u2026nebo kr\u00e1sn\u00e1 a p\u0159\u00edjemn\u00e1 cukr\u00e1rna, kam se budou lid\u00e9 r\u00e1di vracet. Cukr\u00e1ren je p\u0159edev\u0161\u00edm ve v\u011bt\u0161\u00edch m\u011bstech hodn\u011b. Dnes u\u017e najdeme jak luxusn\u00ed cukr\u00e1rna, kde je gastronomie na \u0161pi\u010dkov\u00e9 \u00farovni, tak i men\u0161\u00ed, rodinn\u00e9 cukr\u00e1rny, kde se […]","datePublished":"2025-05-08","dateModified":"2025-05-08","author":{"@type":"Person","@id":"https:\/\/www.emkas.cz\/author\/#Person","name":"","url":"https:\/\/www.emkas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"emkas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.emkas.cz\/wp-content\/uploads\/parker-quinlan-bxFzLv3G59c-unsplash.jpg","url":"https:\/\/www.emkas.cz\/wp-content\/uploads\/parker-quinlan-bxFzLv3G59c-unsplash.jpg","height":0,"width":0},"url":"https:\/\/www.emkas.cz\/jak-na-marketing-cukrarny\/","about":["N\u00e1kupy"],"wordCount":431,"articleBody":"         Lid\u00e9 si pln\u00ed sv\u00e9 sny t\u00edm, \u017ee si otev\u00edraj\u00ed vlastn\u00ed podniky. M\u016f\u017ee to b\u00fdt prodejna vlastn\u00edch v\u00fdrobk\u016f, bar, restaurace\u2026nebo kr\u00e1sn\u00e1 a p\u0159\u00edjemn\u00e1 cukr\u00e1rna, kam se budou lid\u00e9 r\u00e1di vracet. Cukr\u00e1ren je p\u0159edev\u0161\u00edm ve v\u011bt\u0161\u00edch m\u011bstech hodn\u011b. Dnes u\u017e najdeme jak luxusn\u00ed cukr\u00e1rna, kde je gastronomie na \u0161pi\u010dkov\u00e9 \u00farovni, tak i men\u0161\u00ed, rodinn\u00e9 cukr\u00e1rny, kde se pe\u010de podle tradi\u010dn\u00edch a poctiv\u00fdch recept\u016f. Je samoz\u0159ejm\u011b jasn\u00e9, \u017ee u ka\u017ed\u00e9ho z t\u011bchto podnik\u016f bude marketing tro\u0161ku jin\u00fd. Ale poj\u010fme se obecn\u011b pod\u00edvat na zaj\u00edmav\u00e9 tipy, jak m\u016f\u017eete va\u0161i cukr\u00e1rnu propagovat.Vyu\u017eijte soci\u00e1ln\u00ed s\u00edt\u011bSoci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed v propagaci velkou moc. Vytvo\u0159te va\u0161\u00ed cukr\u00e1rna Facebook, \u00fa\u010det na Instagramu a p\u0159\u00edpadn\u011b i na dal\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch. Nezapome\u0148te p\u0159id\u00e1vat nejen p\u0159\u00edsp\u011bvky, ale i fotky. T\u0159eba toho, co zrovna nab\u00edz\u00edte. P\u0159\u00edsp\u011bvky oboha\u0165te o hashtagy. T\u00edm sv\u00e9mu p\u0159\u00edsp\u011bvku zv\u00fd\u0161\u00edte dosah.Reklamn\u00ed materi\u00e1lyVytvo\u0159te si kvalitn\u00ed reklamn\u00ed materi\u00e1ly, kter\u00e9 v\u00e1m pomohou s propagac\u00ed. Nap\u0159\u00edklad reklamn\u00ed p\u0159edm\u011bty. M\u016f\u017eete je rozd\u00e1vat na nejr\u016fzn\u011bj\u0161\u00edch akc\u00edch, jako jsou food festivaly nebo akce m\u011bsta, kde se va\u0161e cukr\u00e1rna nach\u00e1z\u00ed. Vhodn\u00fdm reklamn\u00edm p\u0159edm\u011btem m\u016f\u017ee b\u00fdt t\u0159eba va\u0159e\u010dka nebo z\u00e1st\u011bra.V\u011brnostn\u00ed programSv\u00e9 z\u00e1kazn\u00edky chcete odm\u011bnit za v\u011brnost a motivovat je, aby k v\u00e1m chodili je\u0161t\u011b \u010dast\u011bji. Ale v mal\u00e9 cukr\u00e1rni\u010dce t\u011b\u017eko zavedete z\u00e1kaznick\u00e9 karti\u010dky, jako t\u0159eba v Tescu. A co t\u0159eba karti\u010dka, kde budou z\u00e1kazn\u00edci sb\u00edrat raz\u00edtka, a d\u00edky n\u00ed budou m\u00edt ka\u017edou des\u00e1tou k\u00e1vu nebo z\u00e1kusek zdarma? T\u00edm budete z\u00e1kazn\u00edky motivovat, aby se vraceli k v\u00e1m, proto\u017ee na konci bude n\u011bco zadarmo!Doru\u010dujte p\u0159es aplikaceV\u00edce m\u016f\u017eete j\u00edt vid\u011bt i d\u00edky doru\u010dovac\u00edm aplikac\u00edm. Lid\u00e9, kte\u0159\u00ed nemaj\u00ed t\u0159eba v\u00e1\u0161 podnik nikde cestou z pr\u00e1ce, a tak na v\u00e1s jen tak nenaraz\u00ed, v\u00e1s te\u010f m\u016f\u017eou naj\u00edt p\u0159\u00edmo v aplikaci. A je\u0161t\u011b si nechat dov\u00e9st n\u011bco dobr\u00e9ho a\u017e p\u0159\u00edmo dom\u016f!                                                                                                                                                                                                                                                                                                                                                                                          4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na marketing cukr\u00e1rny?","item":"https:\/\/www.emkas.cz\/jak-na-marketing-cukrarny\/#breadcrumbitem"}]}]