[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.emkas.cz\/mozna-se-spatne-propagujete\/#Article","mainEntityOfPage":"https:\/\/www.emkas.cz\/mozna-se-spatne-propagujete\/","headline":"Mo\u017en\u00e1 se \u0161patn\u011b propagujete","name":"Mo\u017en\u00e1 se \u0161patn\u011b propagujete","description":"Pokud podnik\u00e1te, mo\u017en\u00e1 neslav\u00edte takov\u00e9 \u00fasp\u011bchy, jak\u00e9 byste se sv\u00fdm podnik\u00e1n\u00edm slavit cht\u011bli. Mo\u017en\u00e1 nem\u00e1te dost n\u00e1v\u0161t\u011bvn\u00edk\u016f na sv\u00e9m webu, a tedy ani dost z\u00e1kazn\u00edk\u016f, a kv\u016fli tomu pak nem\u00e1te ani takov\u00e9 p\u0159\u00edjmy, jak\u00e9 byste si p\u0159\u00e1li m\u00edt. Mo\u017en\u00e1 u\u017e jste se tak\u00e9 zam\u00fd\u0161leli nebo se zam\u00fd\u0161l\u00edte nad t\u00edm, co m\u016f\u017ee st\u00e1t za takov\u00fdmi va\u0161imi […]","datePublished":"2025-05-03","dateModified":"2025-05-03","author":{"@type":"Person","@id":"https:\/\/www.emkas.cz\/author\/#Person","name":"","url":"https:\/\/www.emkas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"emkas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.emkas.cz\/wp-content\/uploads\/%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE_10_3.jpg","url":"https:\/\/www.emkas.cz\/wp-content\/uploads\/%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.emkas.cz\/mozna-se-spatne-propagujete\/","about":["Firmy"],"wordCount":443,"articleBody":"         Pokud podnik\u00e1te, mo\u017en\u00e1 neslav\u00edte takov\u00e9 \u00fasp\u011bchy, jak\u00e9 byste se sv\u00fdm podnik\u00e1n\u00edm slavit cht\u011bli. Mo\u017en\u00e1 nem\u00e1te dost n\u00e1v\u0161t\u011bvn\u00edk\u016f na sv\u00e9m webu, a tedy ani dost z\u00e1kazn\u00edk\u016f, a kv\u016fli tomu pak nem\u00e1te ani takov\u00e9 p\u0159\u00edjmy, jak\u00e9 byste si p\u0159\u00e1li m\u00edt. Mo\u017en\u00e1 u\u017e jste se tak\u00e9 zam\u00fd\u0161leli nebo se zam\u00fd\u0161l\u00edte nad t\u00edm, co m\u016f\u017ee st\u00e1t za takov\u00fdmi va\u0161imi ne\u00fasp\u011bchy, ale mo\u017en\u00e1 jste na to dosud nep\u0159i\u0161li. M\u00e1te t\u0159eba srovnateln\u011b dobr\u00e9 a mo\u017en\u00e1 i daleko lep\u0161\u00ed nab\u00eddky ne\u017e va\u0161i konkurenti, ale p\u0159esto se z n\u011bjak\u00e9ho d\u016fvodu hrnou z\u00e1kazn\u00edci k nim, a ne k v\u00e1m. A va\u0161e p\u0159\u00edjmy t\u00edm klesaj\u00ed.  Co jenom za t\u00edm m\u016f\u017ee b\u00fdt? S nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed reklama. A to i tehdy, kdy\u017e i vy sami na tuto nezapom\u00edn\u00e1te a leckde se propagujete. Ono toti\u017e nez\u00e1le\u017e\u00ed jenom na tom, kolik m\u00e1 kdo n\u011bkde zve\u0159ejn\u011bn\u00fdch reklam. Z\u00e1le\u017e\u00ed i na tom, jak\u00e9 takov\u00e9 reklamy jsou. Kde se objevuj\u00ed a nakolik dok\u00e1\u017eou n\u011bkoho p\u0159im\u011bt ke konverzi. Je skute\u010dnost\u00ed, \u017ee spousta reklam nen\u00ed k ni\u010demu. N\u011bkde jsou sice zve\u0159ejn\u011bn\u00e9, ale lid\u00e9 je ignoruj\u00ed. T\u0159eba i proto, \u017ee se takov\u00e9 reklamy ukazuj\u00ed bohu\u017eel t\u011bm, kte\u0159\u00ed se pr\u00e1v\u011b o to propagovan\u00e9 nezaj\u00edmaj\u00ed a nereaguj\u00ed, t\u0159eba proto, \u017ee jsou dokonce tam, kde je nikdo nehled\u00e1 a nev\u0161imne si jich. A i kvalita takov\u00fdch reklam m\u016f\u017ee pokulh\u00e1vat.  A se kter\u00fdmi reklamami se naopak usp\u011bt d\u00e1? P\u0159ece s t\u011bmi, kter\u00e9 jsou placeny podle v\u00fdsledk\u016f, je\u017e pro ty inzeruj\u00edc\u00ed maj\u00ed. Proto\u017ee v takov\u00e9m p\u0159\u00edpad\u011b jsou ony reklamy zve\u0159ej\u0148ov\u00e1ny na nejviditeln\u011bj\u0161\u00edch m\u00edstech mezi t\u00edm nab\u00edzen\u00fdm internetov\u00fdmi vyhled\u00e1va\u010di a zobrazuj\u00ed se t\u011bm, kdo maj\u00ed o pr\u00e1v\u011b to propagovan\u00e9 z\u00e1jem. Tak\u017ee takov\u00e1 kvalitn\u00ed PPC reklama v \u010cesk\u00fdch Bud\u011bjovic\u00edch prosp\u00edv\u00e1 mnoh\u00fdm internetov\u00fdm podnikatel\u016fm. A obdobn\u00e1 profesion\u00e1ln\u00ed PPC reklama v Hradci Kr\u00e1lov\u00e9 zaji\u0161\u0165uje \u017e\u00e1douc\u00ed v\u00fdsledky i tamn\u00edm firm\u00e1m. A podobn\u011b je tomu i jinde. Kdy\u017e se prost\u011b vyu\u017e\u00edv\u00e1 tento typ reklamy, dos\u00e1hne se maxima mo\u017en\u00e9ho. Jestli n\u011bjak\u00e1 reklama nezklame, je to pr\u00e1v\u011b ta PPC. Kterou odborn\u00edci nab\u00edzej\u00ed i v\u00e1m.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mo\u017en\u00e1 se \u0161patn\u011b propagujete","item":"https:\/\/www.emkas.cz\/mozna-se-spatne-propagujete\/#breadcrumbitem"}]}]